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ACQUA DI PARMA FUTURA

Acqua di Parma embodies the Italian Arte di Vivere by embracing sophisticated rituals and authentic values. These are expressed in our environmental and social policy, shaping what we do while preserving for the future.

We are on a journey to improve our environmental and social impact. It is our focus, our commitment.

product

Sophisticated rituals and sun-filled sensations, our declaration of love for Italy and its culture. Discover what we are doing to preserve it.

PEOPLE

The artisans, the craftsmen who make the vision of Acqua di Parma possible today and for tomorrow.
 

CLIMATE

Working in harmony with our planet means striving to reduce our emissions everyday.
 

PROCESSES

Change starts from within. We are continuously enhancing our environmental processes and sustainable practices.

COMMUNITY

We care, not because it’s the right thing to do, but because it is who we want to be. Here are some of our initiatives designed to give back.

PRODUCTS

Sophisticated rituals and sun-filled sensations, our declaration of love for Italy and its culture. Discover what we are doing to preserve it.

The Acqua di Parma Hotel line is
made from 100% recycled and
recyclable plastic bottles.

Our cosmetic products that use Palm
Oil, are RSPO certified to ensure the
responsible sourcing of this material.

PEOPLE

The artisans, the craftsmen who make the vision of Acqua di Parma possible today and for tomorrow.

NOBILITY OF SOUL

We believe in the pursuit of creativity along with the Italian artists that identify with the essence of our Maison. Art represents an important part of what we do in embracing the Italian Arte di Vivere.

Eric Underwood

Jack Savoretti

Gregorio Paltrinieri

Luigi Taglienti

EMPLOYEES

At Acqua di Parma people make the difference. Our passionate and talented international community is made of highly engaged leaders and committed teams who strive to make the Brand vision come true.

ARTISTS

We believe in the pursuit of creativity along with the Italian artists that identify with the essence of our Maison. Art represents an important part of what we do in embracing the Italian Arte di Vivere.

Director Virgilio Villoresi brings to life a fairy tale vision capturing the spirit of music and fragrance in a campaign for the new Note di Colonia V.
 

The kaleidoscopic work of artist Maurizio Galimberti reflects the vision of Signatures of the Sun through his multi-perspective views on reality.
 

Guido and Virginia Taroni captured the Italian Arte di Vivere in the Home Collection campaign. In a series of sophisticated images, the duo artfully portrays the spirit of Italy.

ARTISANS

We work with local Italian artisans who are strongly rooted in the production heritage of their territories.

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CLIMATE

Working in harmony with our planet means striving to reduce our emissions everyday.

LED IN BOUTIQUES

Our boutiques in Milan and Dubai are fitted with LED lighting, chosen for its efficient and energy-saving technology.

DELIVERY IN MILAN

Deliveries within the city of Milan are carried out by UBM professional bikers. With 0 CO2 produced and more than 500t of CO2 less in the city environment, Urban Bike Messengers provide a reliable, sustainable and fast services within the city.

PROCESSES

Change starts from within. We are continuously enhancing our environmental processes and sustainable practices.

CERTIFICATION

Recognising the importance of our workspace and its impact on the environment and the wellbeing of employees, our headquarters are ISO14001 certified in recognition of our sustainable practices.

COMMUNITY

We care, not because it’s the right thing to do, but because it is who we want to be. Here are some of our initiatives designed to give back.

MOVEMEN
WITH LILT

Along with LILT (Italian League for Fight Against Cancer), we took part in MOVEMEN aimed at raising awareness for men on their health and cancer risks.

HOLIDAY SEASON
FOR DYNAMO CAMP

Our presence over the holiday season at Hotel Principe di Savoia in Milan supports Dynamo Camp, an initiative providing recreational therapy activities and workshops to help seriously ill children and their families to regain self-confidence.

ACADEMICS
 

We are continuing our efforts with the Diadema Academy to train the next generation of barbers while expanding our academics initiative with a research and doctorate program with the Università Mediterranea – Faculty of Agriculture.

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